ALTHEA KOREA – THE BARE ESSENTIALS SKINCARE LINE!

Althea, your one-­stop online shop for absolutely everything K-­beauty, has finally launched its very own product line! First to be introduced from this highly anticipated label is the Petal Velvet Powder, a mattifying, translucent powder that sets makeup and leaves behind a smooth, silky satin finish. Enriched with polyphenols that protect the skin from the adverse effects of sun exposure, and oil from Althea seeds that protect the skin barrier from dehydration, this wonder product sets makeup, minimizes pores, and smooths unevenness.

This recent arrival is just one of the many products we can expect from Althea in the coming months. “As one of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses. “There will be many innovative products made with the newest beauty technology launching in the Southeast Asian region for the first time…we are very excited to pioneer these trends.”

The latest release from the Althea label is one that addresses a common problem faced by millions of Althea’s fans. “They don’t know what the specific steps and procedures are to complete the Korean skincare routine. Many are fazed by the number of steps but when in reality, it shouldn’t be a difficult process at all,” Hyeyoung Park, Head of Brand, shares.

Enter Althea’s Bare Essentials -­ your skin’s simply perfect savior. Althea strips down to the bare essentials with this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on skincare fundamentals and drops all the non-­essentials. These thoughtfully crafted products give the benefits of the infamous 10­‐step Korean skincare routine, rolled into 3 quick and easy steps. “We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From billions of data we’ve collected over 3 years, the most prominent fact is that a solid routine starts from 3essential steps -­‐ cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that – additional.”

These new beauty hybrid products pack a double punch too; they’re products that nourish the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort. “We also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect complexion, hence the phrase ‘your skin completes makeup’,” Hyeyoung adds.

The Bare Essentials range consists of three hypoallergenic products suitable for any skin types

The Contour Cleanser 150g Php 300.00

Packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts, this cleanser is densely filled with microcapsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour Cleanser helps to promote blood circulation and reduces bloating and swelling for a defined, enviably slim face shape.

My thoughts: I’ve used this cleanser a lot of times already and I like it. It cleanses my face well but leaves it a little bit dry. I like the cooling feeling and the microcapsules that seem to scrub off the oil, dirt, and makeup. The price is reasonable for the amount of cleanser and I only need a tiny amount to cleanse my whole face.

The Primer Water 200ml Php 550.00

Both a hydrating toner and a primer in one, the Primer Water contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas.

My thoughts: I love this a lot! This primer water reminds me of the Klairs Supple Preparation Facial Toner because it leaves my face very refreshed and moisturized after each use. This complements the contour cleanser well because it brings back all the moisture that was stripped during washing. This is a great quality product that you must try!

The Fixer Cream 50g Php 640.00

This non-­oily, quick‐absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24­‐hour hydration. This ultra‐nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil and helps to promote collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling bouncy to the touch.

My thoughts: This is also one of my favorites from the skincare line! It really moisturizes my skin well and it keeps it moisturized even after several hours. I used this fixer cream at night and when I wake up, my skin still feels moisturized and soft. I highly recommend for you to try this cream too because you’ll get your money’s worth plus more!

With all 3 products are available for purchase under Php 1500, and made with only the best ingredients, it’s no surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement, 10,000 people waitlisted for the products! But fret not-­ you can now get your hands on these highly coveted products; you’re just a click away from glowing, flawless, crystal clear skin.

Let me know in the comments if you have tried this new skincare line from Althea and be sure to come back to this blog for more reviews and news!!!

Have a great week, everybody!